The Inspiration
Fur-mula began with Milo, a playful co-pilot who inspired us to turn every pet into a V.I.P. We saw how much joy pet parents get from celebrating their companions and wanted to create a premium, easy-to-use identity platform for dogs and cats.
Expertise & Compliance
Every guide in our Pet Lifestyle Hub is published as a US Market Edition and reviewed for 2026 standards. Our editorial focus is clear, practical information that helps pet parents make smarter travel, safety, and wellness decisions.
Social Proof
Join 50,000+ Pet Parents who trust us for their digital pet identification needs.